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Can a For-Profit Business Have a Non-Profit Mindset?

Can a For-Profit Business Have a Non-Profit Mindset?

Can a for-profit business have a non-profit mindset? We learn about benefit corporations – known as “B-Corps.” They’re for-profit businesses which are designed to not only turn a profit, but also to achieve some sort of positive impact for society at large.

They’re generally more transparent than other companies, and are in some way held accountable to the mission they establish. There’s a certification process, through a non-profit called B Lab, which establishes standards for the company in question to meet.

We learn about a company in Houston that’s received that certification. And we talk with the founder of a marketing and publicity firm that only accepts clients connected to a cause.

About the Author

Michael Hagerty

Michael HagertyMichael Hagerty is the Senior Producer for Houston Matters. He has a degree in journalism from Abilene Christian University and has served as news director for NPR and PBS stations around Texas and The West, including: KUNR-FM in Reno, Nev.; KNPB-TV in Reno, Nev.; and KWBU-TV/FM in Waco, Texas. He got his start on the air as a college student hosting Morning Edition at KACU-FM in Abilene, Texas. A native of the Chicago area and an avid Cubs fan, Michael spent four seasons as the public address announcer for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks.View all posts by Michael Hagerty →